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Location: Pune, Maharashtra, India

Saturday, December 29, 2007

Getting strip off for social cause

Getting money for social cause was very hectic work for some years back. Rich people used to turn blind eyes to people demanding money for social purpose. Even after door-to-door campaign, so-called social organizations could be able to finish up with shabby amount of bucks. The dismal contribution makes these organizations to think down the line on other wise options. At the same time publicity hungry people from film, sport, corporate, art and other potential sectors were on run to search more ways to promote their brand. And two needs came to gather for patronage and awareness. This active synergy not only brings more contribution but also attribute greater publicity to people participated in these programmes. But, the wider co-operation compelled our consciousness to think on the genuineness of social purpose and spontaneous authentic feeling to help needy people.
Following Eva Mendes, Pamela Anderson and Naomi Campbell’s daring act for social cause, the Famous Briton soccer player David Beckham’s wife Victoria fell to the similar line. She got stripped off in full public view to promote awareness for cancer. She doesn’t repent after shameful act. Even her husband never raised his objection. Her act immediately became talk of the town. Her nude photographs will be printed on t-shirts; those would have been distributed among social workers. Some people advocated her striping by putting forward social cause but some came down heavily on the way she opted to boost up contribution. Even some Indians feel to praise her stint.
Her motive was genuine but getting stripped in front of people diminish the exact intention as people look at you due to sexual attraction. They contribute money not for your cause but to see you without outfit. You can actively participate in hectic campaign other than resorting to easy way out. And by getting stripped you are indirectly luring people to your body. So advocating your filthy act by labeling it for social cause is mare publicity stunt. Spreading awareness for cancer doesn’t mean that you should bring down your all cloths. You can use you mind and position to get things done. Her act might be acceptable in western countries but on Indian horizon we have to condemn her daring.

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